In 1972, a journalist from France-Soir came up with the idea of using a yellow smiley face to label the day's good news. The practice caught on. Fifty years later, Smiley® is an icon and a worldwide synonym for positivity.
Smiley® 50th Anniversary is a reworking of the ZERO silhouette using IP palladium stainless steel, resin, enamel filler and UV printing to achieve its unique look.
The graffiti-style anniversary slogan "Take the Time to Smile" is emblazoned on the body with yellow enamel filler. The Montegrappa branding is replaced on the clip by the signature "Smiley & André". This spray-painted Smiley® icon uses a street art style to nod to its history as a symbol of positive rebellion.
Limited to 365 units.
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